Luxury travel is increasingly centered on experiences. From tequila classes to local crafts, these experiences are now status symbols. Boutique properties offer tailor-made programming and experience-based programs that appeal to luxury travelers. And what are these experiences? In this article, we explore the new way to define luxury travel and what makes them so desirable. In the words of one travel expert, “Experiences are the new status symbols.”
Experiences are the new status symbols in luxury travel
Ultra High Net Worth individuals (UHNWIs) are seeking more discreet markers of their wealth and status. They prefer experiences to ostentatious displays. According to the Wealth-X Billionaire Index, experiential luxury outperforms other luxury goods. UHNWIs are looking for unique experiences that will give them bragging rights. To achieve this, they are willing to spend thousands of dollars.
As affluents become more common, the definition of luxury has evolved. It is no longer the price of a unique product or experience; instead, it is the intensity of the experience that defines luxury. Luxury can be used to satisfy deeper spiritual desires, confirm social success, or validate savoir-vivre. Today, non-luxury brands are offering prestige to the masses. Experiences are the new status symbols in luxury travel.
Hotels with local crafts and tequila classes
If you’re looking for luxury travel, consider staying at a hotel with local crafts and tequila-making classes. The Hotel Boutique La Cofradia is a top choice among luxury travelers, while the Hotel Plaza Rubio is another great choice. Many travelers opt to stay at the former, but the Four Seasons resort has something for everyone. Tequila is a thriving tourist destination, with numerous luxury hotels and boutiques in the area.
The Casa Salles Hotel Boutique is a four-story luxury hotel next to a working tequila distillery. Guests can walk to tequila attractions from the hotel’s location. The hotel’s spacious rooms feature strong wifi, a relaxing spa, and an on-site restaurant. It’s also adjacent to the La Guarrena distillery, so you can tour the facilities and try the company’s diverse line of tequila.
Unlike cruise ships, all-inclusive resorts are not for everyone. Some all-inclusive resorts cater to certain types of travelers, like the LGBTQ community or luxury travelers. While they may be the cheapest option, they might not offer the amenities that the more discerning traveler wants. You should compare all-inclusive rates to comparable rates at nearby conventional hotels before deciding on an all-inclusive resort.
If you are looking for a luxury all-inclusive resort on Maui, you may want to check out Travaasa Hana, a five-star property. The property sits on a peaceful peninsula above the picturesque town of Hana, and offers all-inclusive rates for food and drinks. All-inclusive packages include spa credits and include all meals and non-alcoholic beverages. Guests enjoy outdoor yoga, lei-making classes, and other activities on the property.
Boutique properties offer bespoke programming
Bespoke programming and personalization are hallmarks of boutique hotels. Depending on location, boutique hotels have their own personality. Some are inspired by old Hollywood, underground speakeasies, and historic Chinatown. Others offer classic Hollywood charm with architecture reminiscent of the era. If you’re seeking a romantic getaway in Hollywood, consider the Diplomat Beach Resort Hollywood, which opened in 1958 and hosted a movie premiere of Judy Garland.
Alila Hotels: A brand of Hyatt Hotels, Alila offers upscale, bespoke luxury accommodations and experiences in unique locales. Alila is an apt name, as it translates to surprise, in Sanskrit. Alila’s boutique properties offer bespoke programming and personalized service. Bespoke journeys are an important part of their philosophy and appeal, and they are infused with unique personality and culture.
Voice search technology is transforming the luxury travel industry
Whether you’re looking for a new hotel or trying to make reservations, you can now find it by simply using your voice. By 2020, it’s predicted that 50% of searches will be voice-based. As a result, voice search technology is poised to revolutionize the travel industry. Hotels should be ready to implement new technology into their guest rooms, allowing guests to adjust the features of their rooms by speaking them commands.
Using voice tech to provide services could enable travel brands to broaden their customer base and expand their offerings. It makes it cheaper and easier to provide services for customers and casts a wider net for engagement. For example, hotels near tourist attractions could provide commentary and information in different languages, allowing guests to communicate in their own language. And with enterprise controls and management features, voice tech has the potential to improve the customer experience.
Millennials are driving demand for luxury travel
The high-earning millennials are set to fuel the post-recession travel boom. According to a recent Accenture and TripAdvisor survey of 1,000 U.S. consumers, these travelers will be the biggest spenders this year. According to the survey, over a third of high-earning millennials have already booked a luxury trip, and a similar number plan to make more trips in 2021.
Millennials are increasingly demanding unique, experiential travel experiences. Millennials are more likely to spend money on these trips than on accommodations. In fact, 78% of millennials would rather spend money on an experience than on lodging. This trend is forcing hoteliers to rethink their product offerings. Millennials want to experience authentic places and cultures, while still looking like they’re spending big bucks. They are willing to spend more for experiences that make them feel special.